How to You Make Video Marketing for Your Brick and Mortar Business?

Videos are one of the best ways to engage customers in today’s expanding Internet market. Video marketing and offline business go hand in hand. Brick and mortar businesses can use video marketing to reach an online audience that might not otherwise know they exist.

Videos can be used via a variety of platforms and then distributed by way of social media. Video has become the King Kong of new media marketing, delivering brief, targeted messages to highly targeted audiences.

Using video to promote your brick and mortar business may seem like a scary proposition; and, to many business owners it is. Interestingly, video can be fun and will do wonders to enhance your Internet image and your brand. If you simply cannot get in front of a camera, or do not have the time, there are a number of inbound marketing firms that will handle the entire process for you; and, at a relatively low cost when viewed against the cost of television.

Marketing videos should be short and sweet, they do not have to be complicated. If you plan to talk and need a script, be sure to write a brief script and practice it. You can also wing it, depending on your comfort level in front of a camera and with the subject material.

Use music in your video or give a quick tour of your business, be upbeat and engaging. The more engaging, the more visual, the better! Make your videos short, sweet, and to the point, you have between 30 seconds nd 3 minutes, after that you will lose your audience! If you find you sound like the teacher from The Wonder Years, get someone to do the videos for you…please!

Video and Inbound Marketing

So how do video and inbound marketing work together? If you really want exposure for your business, you may want your video to go “viral”. This means it will be posted all over the web and will draw traffic to your website. An effective way of promoting your video is to send it to friends, employees, and customers but also make it available to the general public. Post your videos on YouTube, Break, Viddler, and a few of the others and watch it go viral, particularly if it has solid content and is engaging. YouTube and many of the other video sharing sites will automatically announce your new video to the various social media sites, so make sutre you are connected that way.

Video gives customers a way to see behind the scenes at your business and see how you operate. It is not effective to just make a short video piece and upload it to YouTube alone, use oen of the many services available to get your videos out across the Internet. While many people are attracted to TubeMogul because it is free, it is only free for personal use. To get your videos out across the web, use TrafficGeyser or perhaps Senuke, the former is by far the best. New media marketing plays a huge role in successful video marketing and vice versa. Companies should promote their videos via their social media memberships and on their blogs. Get the word out and let people see your video campaign.

Viral Video?

How do you create a viral video? Comedy seems to work well; people enjoy sending funny videos to their friends but be careful. Music is also a popular element – check out a Creative Commons license to use someone else’s music. Don’t worry about utilizing high-quality equipment for filming. Most You Tube videos are made with very basic cameras. I would suggest a Flip MinoHD or Flip Ultra and two tripods, one for the desk and one for biggeer jobs. I would also recommend Googling for free music sites (this is just one), there are a number of them available.

Investigate other video-sharing sites in addition to YouTube, as mentioned above. Again, TrafficGeyser is an excellent resource but you can join TubeMogul and get access to a list of video sharing sites that way. Experiment at first and see what you can do on your own or, you can hire a professional video marketing firm or an inbound marketing consultancy that specializes in video and let them handle it for you.

Contact bloggers in your field and get suggestions, send them a link to your video and ask them for their input. You can also place a link when you comment on other blogs, as long as it is related to the blog content and isn’t spammy. Above all, ask for input and you will get what you need, ask for the order and you will get banned. Spam is an online death sentence, so be open, honest, and do not overtly sell via social media or on other bloggers blogs.

Getting to Page One using Video Marketing

Marketing video can help you get to page one in Google rankings, and fast. The number of videos competing for a spot on page one is far lower than the number of articles and blog posts for the same spot…and search engines love quality video. Videos have less competition; therefore, it is easier to climb to the top. Make your video fun, informative, and short and you will find it on page one for the keywords you target in a few days, often in a few hours.

In addition to posting a great short video on your site, you must caption the video with appropriate keywords in the title, description, and tags. A video with an optimized title and tags has an even better chance of achieving a high search engine ranking (page one status).

Brick and Mortar Business and Video Marketing

An effective video marketing strategy does not mean every video must go viral. Offline (and online) businesses should consider videos part of a comprehensive, new media, inbound marketing strategy. Video adds an element of personality to a business’s message and provides an identity and a connection. Employees and customers enjoy videos and may pass them on to others, a mini-viral effect of sorts.

The rewards of video marketing can be huge; and video marketing can definitely be viewed on the “fun” side of new media marketing.

So, have fun and get found!
John Zajaros
The Ultimate Internet Image
Lakewood, Ohio 44107
216-712-7004
440-821-7018
johnz@ultimateinternetimage.com

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An Effective Inbound Marketing Strategy versus Traditional Outbound Advertising: The Power of Video in Achieving the Ultimate Internet Image

A listing on Google’s page one is worth its weight in gold. Companies routinely pay hundreds and even thousands per day, every day, for the kind of traffic and lead generation power a page one listing often yields.

Whether an organic listing, a listing on the left side of the page, or a sponsored link, a paid link on the right, top or bottom, the results can mean the difference between a company making it or going under, particularly in the current economy.

So, when someone comes along and offers you a page one listing or the vehicle to acquire one, it is time to listen!

In the past 18 hours I have made 3 videos for prospective clients and in each instance they went to page one in a matter of a couple of hours, as you will see in the video below.

A similar video with a little different slant can be viewed at The Internet Marketing Quest Revealed.

In the course of just 8 hours we were able to acquire 3 of the coveted page one listings for a Lakewood pizzeria. Similar results were achieved for the other prospective clients we applied this strategy for.

Can you imagine what a concerted effort, focused on a specific strategy and spread over a period of weeks or months, would do for the exposure, traffic flow, and,
ultimately, their bottom line? The video in the example below was thrown together for illustration purposes only, just imagine a comprehensive marketing strategy and what it would do for traffic generation, sales, and the bottom line. I don’t have to guess, I know! It would be significant.

BTW, these results are typical and The Ultimate Internet Image can duplicate them for any brick and mortar company interested in the results demonstrated in the video mentioned above.

Generate increased traffic, leads, and/or sales with inbound marketing strategies developed specifically for your business by The Ultimate Internet Image!

Contact us 24/7 and if we are out of the office we will get back with you in a matter of hours, often less.

Professor John P. J. Zajaros, Sr.
President and Director of Marketing
216-712-6526
216-539-7412
Skype: johnzajaros1
johnz@ultimateinternetimage.com

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The Questions Every Business Must Ask Before, During, and After Each and Every Inbound Marketing Campaign

Many companies pay huge sums of money, either to search engines such as Google, Yahoo, and MSN (Bing) for pay-per-click sponsored advertising or to SEO firms, to get to page one, the first page for various coveted keyword phrases responsible for generating leads, traffic, prospects, and ultimately, sales.

While both inbound marketing strategies may be effective, they are certainly not the most effective methods overall, both in terms of costs and/or results, for dealing with the marketing conundrum, the puzzle presented by Google and the other search engines.

The puzzle?

How does a business, either an online, Internet-based company or a traditional brick and mortar business, get the most exposure in the least amount of time and for the least amount of money?

In other words, how can a company optimize not only exposure, the ultimate Internet image and presence, but how can I do it in a cost effective manner?

How does a company optimize the ROI, return on investment?

These are the questions every company, online or offline, participating in online marketing or, as it is now referred to, inbound, new media marketing, needs to be able to understand and address. Unless a company can properly address these questions, these issues that cut to the heart of both short term and long term Internet marketing strategies and efforts, they are going about it in the wrong way.

As noted previously, there is a revolution underway, a transition within a transition. The Internet has forever altered how we spend money on sales and marketing campaigns. The shift is two-fold at its most fundamental level, and there are transitions within transitions, the state of Internet marketing, and thus the state of inbound marketing, is fluid, in a constant state of flux, evolving as knowledge of how to fully optimize the platform and its strategies are understood at a greater and deeper level.

The initial transition has occurred within and away from outbound advertising, the traditional in-your-face, intrusive advertising (e.g., Yellow Pages, television, radio, billboards, etc.), to a consumer oriented, search driven marketing strategy, later to be referred to as inbound or new media marketing. Within this transition several more have taken place. However, the most significant and interesting shift has been in the social media milieu because it is reshaping the Internet at a fundamental level. As the latter continues to occur, how we target and reach various segments of the Web 2.0, social media population is defining inbound marketing.

The use of social media and video marketing, along with the emergence of the blog, social bookmarking, and the mini or micro-blogging phenomenon have reshaped the strategies of companies big and small, both traditional brick and mortar companies moving online and emerging Internet marketing concerns across a variety of niches.

Ultimately, the transition is far from over, yet one thing is a certainty, the old media style of advertising, the outbound method of marketing is fading and the new media, inbound marketing approach to client and customer acquisition is here for the foreseeable future. The ROI may be incredible, given the proper strategy and an understanding of inbound marketing.

The next article in this series: The Use of Video and Social Media to Achieve High Levels of Search Engine Visability! will deal with how to integrate these two powerful models into your inbound marketing to create the Ultimate Internet Image long term!

Professor John P. J. Zajaros, Sr.
The Ultimate Internet Image – International
216-539-7412
Skype: johnzajaros1
johnz@ultimateinternetimage.com

PS, Call for a free consultation and video marketing strategy workup.

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