An Effective Inbound Marketing Strategy versus Traditional Outbound Advertising: The Power of Video in Achieving the Ultimate Internet Image

A listing on Google’s page one is worth its weight in gold. Companies routinely pay hundreds and even thousands per day, every day, for the kind of traffic and lead generation power a page one listing often yields.

Whether an organic listing, a listing on the left side of the page, or a sponsored link, a paid link on the right, top or bottom, the results can mean the difference between a company making it or going under, particularly in the current economy.

So, when someone comes along and offers you a page one listing or the vehicle to acquire one, it is time to listen!

In the past 18 hours I have made 3 videos for prospective clients and in each instance they went to page one in a matter of a couple of hours, as you will see in the video below.

A similar video with a little different slant can be viewed at The Internet Marketing Quest Revealed.

In the course of just 8 hours we were able to acquire 3 of the coveted page one listings for a Lakewood pizzeria. Similar results were achieved for the other prospective clients we applied this strategy for.

Can you imagine what a concerted effort, focused on a specific strategy and spread over a period of weeks or months, would do for the exposure, traffic flow, and,
ultimately, their bottom line? The video in the example below was thrown together for illustration purposes only, just imagine a comprehensive marketing strategy and what it would do for traffic generation, sales, and the bottom line. I don’t have to guess, I know! It would be significant.

BTW, these results are typical and The Ultimate Internet Image can duplicate them for any brick and mortar company interested in the results demonstrated in the video mentioned above.

Generate increased traffic, leads, and/or sales with inbound marketing strategies developed specifically for your business by The Ultimate Internet Image!

Contact us 24/7 and if we are out of the office we will get back with you in a matter of hours, often less.

Professor John P. J. Zajaros, Sr.
President and Director of Marketing
216-712-6526
216-539-7412
Skype: johnzajaros1
johnz@ultimateinternetimage.com

Ultimate Internet Image: Inbound, Internet Marketing and a Page One Ranking Equals More Traditional Brick and Mortar Business

More leads and more traffic, particularly in todays economic climate are invaluable, they can quite literally mean the difference between making money and going under! Just as important as recognizing the need for more traffic and more leads, which in most cases is glaringly apparent, is to find the right Internet marketing consultancy, an Internet marketing company that understands traditional brick and mortar businesses and can help you make the transition into inbound, search driven Internet-based marketing, what some people are now referring to as new media marketing.

The need for more than a simple website should be apparent to anyone who has one. A website without traffic and consequently a website that does not in turn generate traffic to your business is a worthless as a menu in a restaurant without diners, an auto body shop without damaged automobiles or a car dealership without customers. The website is, in fact, only a first, rather tentative step into the world of inbound marketing.

To establish your brick and mortar business as a legitimate online presence takes creating the ultimate Internet image, hence the name of our company.

Without the proper Internet image, without the ultimate Internet inbound marketing formula, you have a website, and empty vehicle with little or no hope of moving up in the search engine rankings.

To move up in the search engine rankings, to establish your company online and achieve the ultimate Internet image, you must have a properly orchestrated inbound marketing strategy, one that incorporates search engine optimization, article marketing, video marketing, and the proper Web 2.0 strategy and image.

It is no longer enough to simply slap up a 2-5 page website and wait…the competition is to fierce, there are simply too many voices screaming for attention!

Ultimately, it is not the loudest Internet presence that wins the battle for more leads and more traffic online, it is the ultimate Internet image, it is the best presented package of a properly optimized website with a relationship building blog, along with the proper balance of article and video marketing, and all tied together in a cohesive strategy designed to increase search engine ranking and get your business to page one organically; that is, without the use of incredibly expensive, sponsored PPC or pay-per-click advertising.

Interestingly, clients know which ads are paid for and which ads are organic. Meaning, in the prospective clients’ eyes, the left-hand side, the organic listings, “earned” their ranking. Whether or not this is a valid consideration, consumers place more weight on an Internet presence on the left side of the page, an organic listing versus a sponsored link.

Meaning, if you are paying for advertising, in a subtle way it is counted against you. Strange but true!

So, where do we need to be? Yes, absolutely, to get more leads and more traffic, on page one and in the organic listings!

How do we get there? Well, some of this has been covered above and the remainder will be covered in the next few blog posts dealing with the Ultimate Internet Image, inbound and Internet marketing, and the generation of more leads and more traffic. All of this is designed to get you to page one and keep you there long term which will translate into more leads, more traffic, more business, and more profit!

For more information and a guaranteed page one listing contact:

John Zajaros
Director of Marketing
216-539-7412
Skype: johnzajaros1
johnz@ultimateinternetimage.com