Thursday, February 9th, 2012

Positioning, Differentiation, and Inbound Marketing Commoditization

Positioning, Differentiation, and Homogenization The Impact on Inbound Marketing and Social Media Management! Positioning and differentiation are two of the most important concepts you will come across as an inbound marketing consultant for social media manager. Your understanding of these fundamental marketing principles will assist you in building your inbound marketing consultancy. Additionally, they will [...]

Understanding Inbound Marketing: What Must Come Before the Blueprint?

Before the Blueprint: Building an Inbound Marketing Consulting Firm Note: After the most recent Inbound Marketing Week in Review, which was wildly popular and I thank you for that, I noticed a major issue with my Studiopress Theme. There was no comment box on the page! Whoops! Well, I scurried off to the Studiopress forum [...]

Inbound Marketing Consulting and the Central Hub Model

Inbound Marketing, the Central Hub (spot), and The Ultimate Internet Image The focus of recent blog posts here at The Ultimate Internet Image (UII) has been on the initial inbound marketing consultation and competitive assessment with prospective clients. However, while discussing much of what we cover with new UII clients, we left out a critical [...]

Inbound Marketing: Laying the Groundwork for Page One Dominance

The Initial Inbound Marketing Consultation: Discussing Inbound Marketing Strategies, AdWords, Social Media, SEO Factors, and a Secret Ingredient Whenever I meet with a prospective inbound marketing client for the first time the conversation invariably settles upon what the most effective marketing strategies, those required to build a significant Internet presence, what we at UII refer [...]

Inbound Marketing, Internet Usage Trends, and The Digital Future Report 2010

Marketing Myopia: Inbound Marketing, Hybrid Marketing, and the Offline World While a recent blog post published on the Hubspot blog entitled Survey: 0% of Internet Users Would Pay for Twitter, written by Kip Bodnar, grabbed my attention for a number of reasons, including the title, there were several significant online advertising and Internet marketing takeaways [...]

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