The A through Z of Inbound Marketing: B is for Backbone

Building an Inbound Marketing Consultancy If A is for Attitude then B is for Backbone! In The Inbound Marketing Week in Review: What are the A, B, Cs of Inbound Marketing we spoke of the “A” letter resources, concepts, and ideas, those adding to our knowledge-base as we strive to build an inbound marketing consulting [...]

Inbound Marketing and Business Blogging: Relationship Building 101

Blogging for Business: Web 2.0 and Relationship Marketing Blogging and offline businesses are becoming more in sync, and with good reason. Statistics show that blogging for business, offline and online, is an effective marketing strategy. Blogs can be added to an existing company website, or exist on their own. Blogs Versus Websites A blog actually [...]

Blogging for Business: Your Inbound Marketing Strategy’s Linchpin

Blogging for Business: Relationship Marketing 101 Currently, blogging for business is a topic of much debate. Interestingly, some of the individuals labeling it as “lame” and “ineffective” use it daily to promote their various online, and offline, business ventures. One or two have actually made their fortunes blogging! So, how “lame” can blogging for business [...]

The Website is Dead, Long Live the Website! Understanding Inbound Marketing

How Can a Traditional Brick and Mortar Business Thrive in Today’s Economy? Before I explain the title, and the subtitle, let me take you back to another recession, the recession of the early 1980s. The mid to late 1970s was a transitional period, there was much going on in the world: • The Vietnam War [...]

Chipmunks, Owls, and Inbound Marketing

Traditional Brick and Mortar Business and Outbound Advertising Meets Internet Marketing and an Inbound Approach ******* Old Media and New Media: Traditional Business Building and Lead Generation Meets Online Marketing and Relationship Building TuffGuy and I took a walk this afternoon because it was so nice. The shame of it was I should have had [...]

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