Understanding Twitter Usage: The Complexities of Getting it Right!
Twitter is a much talked about and incredibly popular social media platform. Twitter’s awareness has grown in the past two years from barely visible to being on par with Facebook in 2010.
Interestingly, a recent report indicates that while Twitter increases in popularity and awareness, the majority of Twitter users would not pay for the service and 33% would either use it less or cease using it altogether if advertising were introduced.
This is a particularly interesting finding in light of the fact that, depending on the user, between 61% and 85% of all “tweets” have links, often to sites soliciting an product, service, or business offering of some kind or another.
Check out the post on Inbound Marketing, Internet Usage Trends, and The Digital Future Report 2010 for more on this.
If you would like to discuss Twitter usage for your company as part of a complete inbound marketing strategy, please don’t hesitate to contact us!
Director of Marketing
The Ultimate Internet Image
Lakewood, Ohio 44107