Friday, July 30th, 2010

How to Create an Inbound Marketing Strategy Using the New Media

Inbound Marketing A through Z: Beginning a Marketing Consultancy – Part III Once you have come to know your prospective client and have agreed to go forward, making sure you will be able to work together for some time to come, it is time to get down to business! Up until now the discussion has [...]

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How to Prepare an Inbound Marketing Consultation & Competitive Analysis

Inbound Marketing A through Z: Beginning a Marketing Consultancy Part II In yesterday’s article I discussed my inbound marketing consultancy, The Ultimate Internet Image, and also discussed the Offline Gold Rush, the race to inbound marketing consulting riches and those individuals exploiting this trend with hype and irresponsible claims: “Step right up and make $5,000 [...]

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Marketing Myopia: Inbound Marketing vs Outbound Advertising

Can There Be A Balanced Approach to Outbound Advertising and Inbound Marketing? Inbound marketing is all the rage, and justifiably so. Inbound marketing is an effective way to get in front of a lot of people searching for your products and/or services online. In other words, by applying a targeted new media, inbound marketing strategy, [...]

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Ideas, Mind Maps, Flow Charts, and Inbound Marketing Consulting

The Ultimate Internet Image In Your Eyes: Becoming a Student of the Business Part 2 I spend a good amount of time every day looking at what the competition is doing in my business, primarily the business of inbound marketing, although I do have other business interests. I focus most of my attention on how [...]

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Are You Facing an Extinction Level Event? Outbound vs Inbound Marketing

I Don’t Want to Do That Kind of Advertising! I tutor ADD and ADHD kids, part-time. It is how I started in business online and, in one way or another, I have been tutoring and coaching kids for more than 30 years. Tutoring is something you become addicted to. Tutoring, coaching, and mentoring children is [...]

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