Monday, February 6th, 2012

Inbound Marketing Overview and the Central Hub Strategy

Inbound Marketing and Social Media: A Recipe for Success Online Inbound marketing is successful when you view it in terms of a combination of permission marketing and search driven marketing. In other words, you want to be where your potential clients are….when your potential clients are searching for your services. If you are not, you [...]

Inbound Marketing: Laying the Groundwork for Page One Dominance

The Initial Inbound Marketing Consultation: Discussing Inbound Marketing Strategies, AdWords, Social Media, SEO Factors, and a Secret Ingredient Whenever I meet with a prospective inbound marketing client for the first time the conversation invariably settles upon what the most effective marketing strategies, those required to build a significant Internet presence, what we at UII refer [...]

The Website is Dead, Long Live the Website! Understanding Inbound Marketing

How Can a Traditional Brick and Mortar Business Thrive in Today’s Economy? Before I explain the title, and the subtitle, let me take you back to another recession, the recession of the early 1980s. The mid to late 1970s was a transitional period, there was much going on in the world: • The Vietnam War [...]

Understanding Outbound Advertsing versus Inbound Marketing

Inbound Marketing and The Ultimate Internet Image: Traditional Brick and Mortar Business and Inbound Marketing Consulting Recently, there has been a great deal of discussion about inbound marketing, search driven advertising, local search, consulting with local brick and mortar businesses; and, helping business people transition from traditional, outbound advertising to the new media, inbound marketing [...]

Outbound Marketing, Inbound Marketing and the Ultimate Internet Image

The Questions Every Business Must Ask Before, During, and After Each and Every Inbound Marketing Campaign Many companies pay huge sums of money, either to search engines such as Google, Yahoo, and MSN (Bing) for pay-per-click sponsored advertising or to SEO firms, to get to page one, the first page for various coveted keyword phrases [...]

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