Friday, July 30th, 2010

Inbound Marketing: Laying the Groundwork for Page One Dominance

The Initial Inbound Marketing Consultation: Discussing Inbound Marketing Strategies, AdWords, Social Media, SEO Factors, and a Secret Ingredient Whenever I meet with a prospective inbound marketing client for the first time the conversation invariably settles upon what the most effective marketing strategies, those required to build a significant Internet presence, what we at UII refer [...]

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The Website is Dead, Long Live the Website! Understanding Inbound Marketing

How Can a Traditional Brick and Mortar Business Thrive in Today’s Economy? Before I explain the title, and the subtitle, let me take you back to another recession, the recession of the early 1980s. The mid to late 1970s was a transitional period, there was much going on in the world: • The Vietnam War [...]

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Understanding Outbound Advertsing versus Inbound Marketing

Inbound Marketing and The Ultimate Internet Image: Traditional Brick and Mortar Business and Inbound Marketing Consulting Recently, there has been a great deal of discussion about inbound marketing, search driven advertising, local search, consulting with local brick and mortar businesses; and, helping business people transition from traditional, outbound advertising to the new media, inbound marketing [...]

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Outbound Marketing, Inbound Marketing and the Ultimate Internet Image

The Questions Every Business Must Ask Before, During, and After Each and Every Inbound Marketing Campaign Many companies pay huge sums of money, either to search engines such as Google, Yahoo, and MSN (Bing) for pay-per-click sponsored advertising or to SEO firms, to get to page one, the first page for various coveted keyword phrases [...]

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More Traffic and More Leads for Your Traditional Brick and Mortar Business

Ultimate Internet Image: Inbound, Internet Marketing and a Page One Ranking Equals More Traditional Brick and Mortar Business More leads and more traffic, particularly in todays economic climate are invaluable, they can quite literally mean the difference between making money and going under! Just as important as recognizing the need for more traffic and more [...]

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