Thursday, February 9th, 2012

Inbound Marketing Overview and the Central Hub Strategy

Inbound Marketing and Social Media: A Recipe for Success Online Inbound marketing is successful when you view it in terms of a combination of permission marketing and search driven marketing. In other words, you want to be where your potential clients are….when your potential clients are searching for your services. If you are not, you [...]

Understanding Social Media: Is Social Media Really Social?

Social Media, Reciprocity, and Active Engagement Courtesy and Personality I am often asked how my Twitter following grew to over 25,000. How I have over 4,000 connections on LinkedIn. Those who know me ask how, across 1600 social media sites online, I was able to add over 50,000 social media friends, contacts, connections, and followers. [...]

Inbound Marketing: New Media Strategies and Social Media for Offline Business

Understanding the Importance of Social Media for Offline Businesses Long-time business owners may not think social media and offline business should coexist, but in realtiy, and particularly in today’s marketplace, a social media presence is essential. Brick and mortar businesses can use social media for branding, gaining name recognition and visibility at an extremely reasonable [...]

Understanding LinkedIn: An Integral Aspect of the Ultimate Internet Image

Launched in 2003, LinkedIn is a professional networking site with a membership of over 40 million and growing daily. While it is a form of social media, Web 2.0, LinkedIn serves a more definitive role as a relationship building tool and as a business networking community, one often under-utilized. The networking platform has the same [...]

The Ultimate Internet Image: Social Media, Sales and Marketing Part I

The merging of a comprehensive social media marketing strategy, also referred to by many as Web 2.0 marketing, with an overarching, inbound marketing campaign is crucial if our goal is to fully optimize advertising and marketing strategies online. The Internet marketing campaign, both in terms of monetization and branding, must reflect an understanding as well [...]