Monday, February 6th, 2012

Klout 14 Months Later: Still Unreliable and Erratic

The Klout Score Remains Unreliable Klout Fails to Convince: Perks, Influencers, K+ are Questionable Over the past several months I have used Klout, analyzed Klout, scrutinized Klout! I embarked upon a year long study after ripping Klout in August of 2010. See: Inbound Marketing Week in Review: A Hard Look at Social Media Klout: Inbound [...]

Interview with Chris Arnold: Social Media, Twitter, and TweetPivot

Follow Up with Chris Arnold, Founder of TweetPivot Imagine the pleasure and surprise when I received an @Reply from Chris Arnold, founder and the brains behind TweetPivot first thing this morning! Chris was responding to a feature I added to this week’s Inbound Marketing Week in Review: A Hard Look at Social Media Klout, a [...]

Inbound Marketing, Internet Usage Trends, and The Digital Future Report 2010

Marketing Myopia: Inbound Marketing, Hybrid Marketing, and the Offline World While a recent blog post published on the Hubspot blog entitled Survey: 0% of Internet Users Would Pay for Twitter, written by Kip Bodnar, grabbed my attention for a number of reasons, including the title, there were several significant online advertising and Internet marketing takeaways [...]

Understanding LinkedIn: An Integral Aspect of the Ultimate Internet Image

Launched in 2003, LinkedIn is a professional networking site with a membership of over 40 million and growing daily. While it is a form of social media, Web 2.0, LinkedIn serves a more definitive role as a relationship building tool and as a business networking community, one often under-utilized. The networking platform has the same [...]

The Ultimate Internet Image: Social Media, Sales and Marketing Part I

The merging of a comprehensive social media marketing strategy, also referred to by many as Web 2.0 marketing, with an overarching, inbound marketing campaign is crucial if our goal is to fully optimize advertising and marketing strategies online. The Internet marketing campaign, both in terms of monetization and branding, must reflect an understanding as well [...]