Thursday, February 9th, 2012

Klout 14 Months Later: Still Unreliable and Erratic

The Klout Score Remains Unreliable Klout Fails to Convince: Perks, Influencers, K+ are Questionable Over the past several months I have used Klout, analyzed Klout, scrutinized Klout! I embarked upon a year long study after ripping Klout in August of 2010. See: Inbound Marketing Week in Review: A Hard Look at Social Media Klout: Inbound [...]

Inbound Marketing Overview and the Central Hub Strategy

Inbound Marketing and Social Media: A Recipe for Success Online Inbound marketing is successful when you view it in terms of a combination of permission marketing and search driven marketing. In other words, you want to be where your potential clients are….when your potential clients are searching for your services. If you are not, you [...]

Understanding Social Media: Is Social Media Really Social?

Social Media, Reciprocity, and Active Engagement Courtesy and Personality I am often asked how my Twitter following grew to over 25,000. How I have over 4,000 connections on LinkedIn. Those who know me ask how, across 1600 social media sites online, I was able to add over 50,000 social media friends, contacts, connections, and followers. [...]