Thursday, February 9th, 2012

Inbound Marketing Overview and the Central Hub Strategy

Inbound Marketing and Social Media: A Recipe for Success Online Inbound marketing is successful when you view it in terms of a combination of permission marketing and search driven marketing. In other words, you want to be where your potential clients are….when your potential clients are searching for your services. If you are not, you [...]

Interview with Chris Arnold: Social Media, Twitter, and TweetPivot

Follow Up with Chris Arnold, Founder of TweetPivot Imagine the pleasure and surprise when I received an @Reply from Chris Arnold, founder and the brains behind TweetPivot first thing this morning! Chris was responding to a feature I added to this week’s Inbound Marketing Week in Review: A Hard Look at Social Media Klout, a [...]

Inbound Marketing: Laying the Groundwork for Page One Dominance

The Initial Inbound Marketing Consultation: Discussing Inbound Marketing Strategies, AdWords, Social Media, SEO Factors, and a Secret Ingredient Whenever I meet with a prospective inbound marketing client for the first time the conversation invariably settles upon what the most effective marketing strategies, those required to build a significant Internet presence, what we at UII refer [...]

Inbound Marketing, Internet Usage Trends, and The Digital Future Report 2010

Marketing Myopia: Inbound Marketing, Hybrid Marketing, and the Offline World While a recent blog post published on the Hubspot blog entitled Survey: 0% of Internet Users Would Pay for Twitter, written by Kip Bodnar, grabbed my attention for a number of reasons, including the title, there were several significant online advertising and Internet marketing takeaways [...]

How to Create an Inbound Marketing Strategy Using the New Media

Inbound Marketing A through Z: Beginning a Marketing Consultancy – Part III Once you have come to know your prospective client and have agreed to go forward, making sure you will be able to work together for some time to come, it is time to get down to business! Up until now the discussion has [...]

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