Klout 14 Months Later: Still Unreliable and Erratic
October 27, 2011 by admin
Filed under A Hard Look at Social Media Klout, Inbound Marketing Consulting, Klout and Social Media, Social Media Monetization, Social Media and Connections, Social Media and Marketing, Social Media and Twitter, The Failure of Klout, The Ultimate Internet Image, Ultimate Internet Image
The Klout Score Remains Unreliable Klout Fails to Convince: Perks, Influencers, K+ are Questionable Over the past several months I have used Klout, analyzed Klout, scrutinized Klout! I embarked upon a year long study after ripping Klout in August of 2010. See: Inbound Marketing Week in Review: A Hard Look at Social Media Klout: Inbound [...]
How to Succeed at Inbound Marketing: The Secrets to Prospecting Part I
September 6, 2010 by admin
Filed under Ari Galper's Unlock the Game, How to Succeed at Inbound Marketing, Inbound Marketing, Inbound Marketing Consulting, Inbound Marketing Strategies, Inbound Marketing and Social Media, Outbound Marketing Inbound Marketing and the Ultimate Internet Image, Prospecting Sales and Marketing, Social Media and Business, Social Media and Marketing, The Secrets to Prospecting Part I, The Ultimate Internet Image, The Yellow Pages and Outbound Marketing, Ultimate Internet Image, Ultimate Internet Image Consultation, Ultimate Internet Image Consulting, Ultimate Internet Image and Inbound Marketing
Building an Inbound Marketing Consultancy… …or Social Media Management Firm Prospecting is one of the major stumbling blocks to inbound marketing consulting and social media management success. Paradoxically, prospecting is crucial for success because, in order to help others build their businesses, we must simultaneously build ours. If we do not find and develop inbound marketing and/or social [...]
Homogenization, Commoditization, and Mediocrity in Inbound Marketing
September 3, 2010 by admin
Filed under Commoditization and Inbound Marketing, Homogenization Commoditization and Mediocrity in Inbound Marketing, Homogenization and Inbound Marketing, Inbound Marketing Consulting, Inbound Marketing and Social Media, Social Media and Business, Social Media and Marketing, The Ultimate Internet Image, Ultimate Internet Image, Ultimate Internet Image Consultation, Ultimate Internet Image Consulting
Social Media, Inbound Marketing, and The Mediocre Majority Whether you are listening to Earl Nightingale in Lead the Field, Dan Kennedy in No B.S. Business Success, or Mark Twain just being Mark Twain, there is consensus among all three of these gentlemen. Interestingly, it is an observation I made for myself a long time ago! [...]
Interview with Chris Arnold: Social Media, Twitter, and TweetPivot
Follow Up with Chris Arnold, Founder of TweetPivot Imagine the pleasure and surprise when I received an @Reply from Chris Arnold, founder and the brains behind TweetPivot first thing this morning! Chris was responding to a feature I added to this week’s Inbound Marketing Week in Review: A Hard Look at Social Media Klout, a [...]
Inbound Marketing Consulting and the Central Hub Model
July 31, 2010 by admin
Filed under Brick and Mortar Business and Inbound Marketing, Inbound Marketing, Inbound Marketing Consulting, Inbound Marketing Strategies, Inbound Marketing and Modeling, Inbound Marketing and Social Media, New Media Marketing, New Media and Inbound Marketing, Relationship Marketing, Social Media and Marketing, The Ultimate Internet Image, Ultimate Internet Image, Ultimate Internet Image Consultation, Ultimate Internet Image Consulting, Ultimate Internet Image and Inbound Marketing
Inbound Marketing, the Central Hub (spot), and The Ultimate Internet Image The focus of recent blog posts here at The Ultimate Internet Image (UII) has been on the initial inbound marketing consultation and competitive assessment with prospective clients. However, while discussing much of what we cover with new UII clients, we left out a critical [...]
