Thursday, September 9th, 2010

Inbound Marketing: Laying the Groundwork for Page One Dominance

The Initial Inbound Marketing Consultation: Discussing Inbound Marketing Strategies, AdWords, Social Media, SEO Factors, and a Secret Ingredient Whenever I meet with a prospective inbound marketing client for the first time the conversation invariably settles upon what the most effective marketing strategies, those required to build a significant Internet presence, what we at UII refer [...]

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Inbound Marketing, Internet Usage Trends, and The Digital Future Report 2010

Marketing Myopia: Inbound Marketing, Hybrid Marketing, and the Offline World While a recent blog post published on the Hubspot blog entitled Survey: 0% of Internet Users Would Pay for Twitter, written by Kip Bodnar, grabbed my attention for a number of reasons, including the title, there were several significant online advertising and Internet marketing takeaways [...]

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How to Create an Inbound Marketing Strategy Using the New Media

Inbound Marketing A through Z: Beginning a Marketing Consultancy – Part III Once you have come to know your prospective client and have agreed to go forward, making sure you will be able to work together for some time to come, it is time to get down to business! Up until now the discussion has [...]

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Inbound Marketing: New Media Strategies and Social Media for Offline Business

Understanding the Importance of Social Media for Offline Businesses Long-time business owners may not think social media and offline business should coexist, but in realtiy, and particularly in today’s marketplace, a social media presence is essential. Brick and mortar businesses can use social media for branding, gaining name recognition and visibility at an extremely reasonable [...]

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Outbound Marketing, Inbound Marketing and the Ultimate Internet Image

The Questions Every Business Must Ask Before, During, and After Each and Every Inbound Marketing Campaign Many companies pay huge sums of money, either to search engines such as Google, Yahoo, and MSN (Bing) for pay-per-click sponsored advertising or to SEO firms, to get to page one, the first page for various coveted keyword phrases [...]

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