Friday, July 30th, 2010

Inbound Marketing: Laying the Groundwork for Page One Dominance

The Initial Inbound Marketing Consultation: Discussing Inbound Marketing Strategies, AdWords, Social Media, SEO Factors, and a Secret Ingredient Whenever I meet with a prospective inbound marketing client for the first time the conversation invariably settles upon what the most effective marketing strategies, those required to build a significant Internet presence, what we at UII refer [...]

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How to Create an Inbound Marketing Strategy Using the New Media

Inbound Marketing A through Z: Beginning a Marketing Consultancy – Part III Once you have come to know your prospective client and have agreed to go forward, making sure you will be able to work together for some time to come, it is time to get down to business! Up until now the discussion has [...]

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Google’s Page 1 in One Hour: The Power of Video and Keyword Research

Note: The video in question was posted on YouTube and within an hour was in the number 3 spot under an indented listing belonging to the prospective client. Video, combined with focused (targeted) keyword research, is without a doubt the fastest way to be found online and the fastest way to generate quality links to [...]

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Understanding Inbound Marketing: Video Marketing and the New Media

How to You Make Video Marketing for Your Brick and Mortar Business? Videos are one of the best ways to engage customers in today’s expanding Internet market. Video marketing and offline business go hand in hand. Brick and mortar businesses can use video marketing to reach an online audience that might not otherwise know they [...]

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The Website is Dead, Long Live the Website! Understanding Inbound Marketing

How Can a Traditional Brick and Mortar Business Thrive in Today’s Economy? Before I explain the title, and the subtitle, let me take you back to another recession, the recession of the early 1980s. The mid to late 1970s was a transitional period, there was much going on in the world: • The Vietnam War [...]

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