Thursday, February 9th, 2012

Inbound Marketing Overview and the Central Hub Strategy

Inbound Marketing and Social Media: A Recipe for Success Online Inbound marketing is successful when you view it in terms of a combination of permission marketing and search driven marketing. In other words, you want to be where your potential clients are….when your potential clients are searching for your services. If you are not, you [...]

Group Online Buying: The Inbound Marketing Consultant’s Challenge

Inbound Marketing Consulting and the Group Buying Phenomenon Group Online Buying: The Downside – Long Term As the various group online buying sites pop up and local businesses rush to cash in on the latest online gold rush, inbound marketing consultants are in a difficult position. This video is a conversation that attempts to explore [...]

Understanding Inbound Marketing: Learning from Outbound Marketing Methods

Applying the Lessons Learned from the Yellow Pages and other Traditional “Offline” Media There was a time when a Yellow Pages marketing position was the sales job to have in the United States; and, the competition for those jobs was fierce. I have a friend, a very good friend, who is an incredible advertising salesman. [...]

The A through Z of Inbound Marketing: B is for Backbone

Building an Inbound Marketing Consultancy If A is for Attitude then B is for Backbone! In The Inbound Marketing Week in Review: What are the A, B, Cs of Inbound Marketing we spoke of the “A” letter resources, concepts, and ideas, those adding to our knowledge-base as we strive to build an inbound marketing consulting [...]

Inbound Marketing Consulting and the Central Hub Model

Inbound Marketing, the Central Hub (spot), and The Ultimate Internet Image The focus of recent blog posts here at The Ultimate Internet Image (UII) has been on the initial inbound marketing consultation and competitive assessment with prospective clients. However, while discussing much of what we cover with new UII clients, we left out a critical [...]

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