Inbound Marketing Consulting and the Group Buying Phenomenon
Group Online Buying: The Downside – Long Term
As the various group online buying sites pop up and local businesses rush to cash in on the latest online gold rush, inbound marketing consultants are in a difficult position.
This video is a conversation that attempts to explore the tenuous position local businesses are in!
As the race for riches takes off once again and historical precedents are seemingly ignored, many businesses attempting to break out of the recent economic downturn may in fact be placing themselves and their livelihood at risk.
Inbound marketing consultants have a responsibility to be well-informed and advise appropriately as the debate continues and intensifies. I hope this helps as group online buying may may alter the face of e-commerce for quite some time to come.
Contact me anytime and I would love to get your take on all of this here. Please leave a comment below, perhaps answering the following question:
Do you think Group Online Buying is here to stay and what are the risks to small and medium-sized local businesses?
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Note: GM seems to be recovering. However, whether you call it a bailout or a buyout, there can be little doubt that Pandora’s Box, opened several decades ago with the introduction of massive incentives certainly contributed to the collapse of a worldwide institution; and, the end of this corporate giant, as we once knew it, is history. The question? Will history repeat itself? Surely, the way the automobile industry conducts business at the retail level has been profoundly and forever altered. I get a bit worked up at times, particularly when David meets Goliath and the outcome is still in doubt. If you stay with me until the end of the video, I think you will understand why! Thank you for stopping and don’t forget to leave your thoughts.