Monday, February 6th, 2012

How to Succeed at Inbound Marketing: The Secrets to Prospecting Part I

Building an Inbound Marketing Consultancy… …or Social Media Management Firm Prospecting is one of the major stumbling blocks to inbound marketing consulting and social media management success. Paradoxically, prospecting is crucial for success because, in order to help others build their businesses, we must simultaneously build ours. If we do not find and develop inbound marketing and/or social [...]

Inbound Marketing Success: Are You Selling Price or Loyalty?

Are you selling price or loyalty…? When you train your customers to buy based on price, they become loyal to the price, and not loyal to you. For example, if a new giant retailer came out on the marketplace today, and their whole sales pitch was, ”We promise to be THE lowest-priced store in town — we will even [...]

Positioning, Differentiation, and Inbound Marketing Commoditization

Positioning, Differentiation, and Homogenization The Impact on Inbound Marketing and Social Media Management! Positioning and differentiation are two of the most important concepts you will come across as an inbound marketing consultant for social media manager. Your understanding of these fundamental marketing principles will assist you in building your inbound marketing consultancy. Additionally, they will [...]

Homogenization, Commoditization, and Mediocrity in Inbound Marketing

Social Media, Inbound Marketing, and The Mediocre Majority Whether you are listening to Earl Nightingale in Lead the Field, Dan Kennedy in No B.S. Business Success, or Mark Twain just being Mark Twain, there is consensus among all three of these gentlemen. Interestingly, it is an observation I made for myself a long time ago! [...]