Monday, February 6th, 2012

How to Prepare an Inbound Marketing Consultation & Competitive Analysis

Inbound Marketing A through Z: Beginning a Marketing Consultancy Part II In yesterday’s article I discussed my inbound marketing consultancy, The Ultimate Internet Image, and also discussed the Offline Gold Rush, the race to inbound marketing consulting riches and those individuals exploiting this trend with hype and irresponsible claims: “Step right up and make $5,000 [...]

Inbound Marketing A through Z: Beginning a Marketing Consultancy – Part I

Beginning an Inbound Marketing Marketing Consultancy and the Gold Rush Offline Gold, 4 Hours a Week, and the Business of Marriage First, before we get started I want to warn you, this is going to ruffle a few feathers. In fact, that is part of the reason I am writing it! There has been a [...]

Google’s Page 1 in One Hour: The Power of Video and Keyword Research

Note: The video in question was posted on YouTube and within an hour was in the number 3 spot under an indented listing belonging to the prospective client. Video, combined with focused (targeted) keyword research, is without a doubt the fastest way to be found online and the fastest way to generate quality links to [...]

Sports Inflatables: Inflatable Football Tunnels, Helmets, and Mascots

Sports Inflatables: The Incredible World of Inflatable Football Tunnels, Inflatable Helmets, and Inflatable Mascots I’ve recently had the pleasure of immersing myself in the world of sports inflatables and talk about school spirit! As I’ve been analyzing markets, doing keyword research, completing the requisite competitive analysis, and doing all of the myriad things an inbound [...]

Marketing Myopia: Inbound Marketing vs Outbound Advertising

Can There Be A Balanced Approach to Outbound Advertising and Inbound Marketing? Inbound marketing is all the rage, and justifiably so. Inbound marketing is an effective way to get in front of a lot of people searching for your products and/or services online. In other words, by applying a targeted new media, inbound marketing strategy, [...]

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