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Happy Holidays from UII and The Zajaros Family!
From Our Family to Your’s… …we would like to wish all of you a happy holiday season! Regardless of where you are in the world…or what your beliefs may be…we appreciate every one of you and wish...
Read more of this articleLinchpin or The E-Myth: Make Your Own Map
Seth Godin’s Linchpin or Michael Gerber’s E-Myth? While the Internet offers a platform for individual expression, the tendency is to remain in lock-step and follow the follower. While the suggestion of individuality...
Read more of this articleKlout 14 Months Later: Still Unreliable and Erratic
The Klout Score Remains Unreliable Klout Fails to Convince: Perks, Influencers, K+ are Questionable Over the past several months I have used Klout, analyzed Klout, scrutinized Klout! I embarked upon a year long study after ripping...
Read more of this articleInbound Marketing Overview and the Central Hub Strategy
Inbound Marketing and Social Media: A Recipe for Success Online Inbound marketing is successful when you view it in terms of a combination of permission marketing and search driven marketing. In other words, you want to be...
Read more of this articleGroup Online Buying: The Inbound Marketing Consultant’s Challenge
Inbound Marketing Consulting and the Group Buying Phenomenon Group Online Buying: The Downside – Long Term As the various group online buying sites pop up and local businesses rush to cash in on the latest online gold...
Read more of this articleExcerpts from Social Media: The Perils of Group Online Buying
Groupon and Google Battle for the Group Online Buying Bonanza The End Result: The Local Businesses Will Lose…Big! Question: Why would local businesses give away products & services for 1/2 the retail price? What kind...
Read more of this articleThe Simplicity of Search: Understanding Search and Inbound Marketing
Inbound Marketing and Search-based Targeting Chasing Traffic is About Getting Them to Uncover You! The point of Internet listings, complete with creating effective domain names, is to get in front of as many searchers as possible....
Read more of this articleHow to Succeed at Inbound Marketing: The Secrets to Prospecting Part I
Building an Inbound Marketing Consultancy… …or Social Media Management Firm Prospecting is one of the major stumbling blocks to inbound marketing consulting and social media management success. Paradoxically, prospecting...
Read more of this articleInbound Marketing Success: Are You Selling Price or Loyalty?
Are you selling price or loyalty…? When you train your customers to buy based on price, they become loyal to the price, and not loyal to you. For example, if a new giant retailer came out on the marketplace today, and...
Read more of this articlePositioning, Differentiation, and Inbound Marketing Commoditization
Positioning, Differentiation, and Homogenization The Impact on Inbound Marketing and Social Media Management! Positioning and differentiation are two of the most important concepts you will come across as an inbound marketing...
Read more of this articleHomogenization, Commoditization, and Mediocrity in Inbound Marketing
Social Media, Inbound Marketing, and The Mediocre Majority Whether you are listening to Earl Nightingale in Lead the Field, Dan Kennedy in No B.S. Business Success, or Mark Twain just being Mark Twain, there is consensus among...
Read more of this articleInternet and Inbound Marketing: How to Deal Information Overload
Protecting Your Most Valuable Marketing Resources – Time and Money Information Overload Pt II In the previous article, and the videos attached to it, we dealt with focus and entrepreneurial success characteristics. We...
Read more of this articleInternet and Inbound Marketing Success: Focus and Information Overload
Entrepreneurial Success Traits The Importance of Focus Internet and Inbound Marketing Success, the Entrepreneur, and Focus I know, I know! I really couldn’t settle on a title…so I figured the next-best solution...
Read more of this articleUnderstanding Social Media: Is Social Media Really Social?
Social Media, Reciprocity, and Active Engagement Courtesy and Personality I am often asked how my Twitter following grew to over 25,000. How I have over 4,000 connections on LinkedIn. Those who know me ask how, across 1600 social...
Read more of this articleInterview with Chris Arnold: Social Media, Twitter, and TweetPivot
Follow Up with Chris Arnold, Founder of TweetPivot Imagine the pleasure and surprise when I received an @Reply from Chris Arnold, founder and the brains behind TweetPivot first thing this morning! Chris was responding to a feature...
Read more of this articleThe Four Letter Word in Sales and Marketing: The P Word!
Building Your Inbound Marketing Consultancy Prospecting is a Four Letter Word Building an inbound marketing consulting business is very much like building any other kind of service-oriented business. Building a business, particularly...
Read more of this articleHow to Build an Inbound Marketing Firm: Sales and Outbound Marketing
Outbound Marketing to Build an Inbound Marketing Consultancy Inbound marketing, as you have no doubt heard over and over again, is primarily about developing permission, what Seth Godin calls Permission Marketing in his book...
Read more of this articleShooting Stars, Abraham Lincoln, Prayer, The Beatles, and Commitment
Inbound Marketing A through Z – A Reprise: C is for Commitment It is a funny thing about life and goals. Once you set out on a path, clearly defining your destination, it’s as if the blinders are removed and the floodgates...
Read more of this articleUnderstanding Inbound Marketing: Learning from Outbound Marketing Methods
Applying the Lessons Learned from the Yellow Pages and other Traditional “Offline” Media There was a time when a Yellow Pages marketing position was the sales job to have in the United States; and, the competition for those...
Read more of this articleThe A through Z of Inbound Marketing: B is for Backbone
Building an Inbound Marketing Consultancy If A is for Attitude then B is for Backbone! In The Inbound Marketing Week in Review: What are the A, B, Cs of Inbound Marketing we spoke of the “A” letter resources, concepts,...
Read more of this articlePlease Give UII a Google+
