Saturday, January 28th, 2012

Ultimate Internet Image

Happy Holidays from UII and The Zajaros Family!

From Our Family to Your’s… …we would like to wish all of you a happy holiday season! Regardless of where you are in the world…or what your beliefs may be…we appreciate every one of you and wish... 

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Linchpin or The E-Myth: Make Your Own Map

Seth Godin’s Linchpin or Michael Gerber’s E-Myth? While the Internet offers a platform for individual expression, the tendency is to remain in lock-step and follow the follower. While the suggestion of individuality... 

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Klout 14 Months Later: Still Unreliable and Erratic

The Klout Score Remains Unreliable Klout Fails to Convince: Perks, Influencers, K+ are Questionable Over the past several months I have used Klout, analyzed Klout, scrutinized Klout! I embarked upon a year long study after ripping... 

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Inbound Marketing Overview and the Central Hub Strategy

Inbound Marketing and Social Media: A Recipe for Success Online Inbound marketing is successful when you view it in terms of a combination of permission marketing and search driven marketing. In other words, you want to be... 

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Group Online Buying: The Inbound Marketing Consultant’s Challenge

Inbound Marketing Consulting and the Group Buying Phenomenon Group Online Buying: The Downside – Long Term As the various group online buying sites pop up and local businesses rush to cash in on the latest online gold... 

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Excerpts from Social Media: The Perils of Group Online Buying

Groupon and Google Battle for the Group Online Buying Bonanza The End Result: The Local Businesses Will Lose…Big! Question: Why would local businesses give away products & services for 1/2 the retail price? What kind... 

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The Simplicity of Search: Understanding Search and Inbound Marketing

Inbound Marketing and Search-based Targeting Chasing Traffic is About Getting Them to Uncover You! The point of Internet listings, complete with creating effective domain names, is to get in front of as many searchers as possible.... 

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How to Succeed at Inbound Marketing: The Secrets to Prospecting Part I

Building an Inbound Marketing Consultancy… …or Social Media Management Firm Prospecting is one of the major stumbling blocks to inbound marketing consulting and social media management success. Paradoxically, prospecting... 

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Inbound Marketing Success: Are You Selling Price or Loyalty?

Are you selling price or loyalty…? When you train your customers to buy based on price, they become loyal to the price, and not loyal to you. For example, if a new giant retailer came out on the marketplace today, and... 

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Positioning, Differentiation, and Inbound Marketing Commoditization

Positioning, Differentiation, and Homogenization The Impact on Inbound Marketing and Social Media Management! Positioning and differentiation are two of the most important concepts you will come across as an inbound marketing... 

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Homogenization, Commoditization, and Mediocrity in Inbound Marketing

Social Media, Inbound Marketing, and The Mediocre Majority Whether you are listening to Earl Nightingale in Lead the Field, Dan Kennedy in No B.S. Business Success, or Mark Twain just being Mark Twain, there is consensus among... 

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Internet and Inbound Marketing: How to Deal Information Overload

Protecting Your Most Valuable Marketing Resources – Time and Money Information Overload Pt II In the previous article, and the videos attached to it, we dealt with focus and entrepreneurial success characteristics. We... 

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Internet and Inbound Marketing Success: Focus and Information Overload

Entrepreneurial Success Traits The Importance of Focus Internet and Inbound Marketing Success, the Entrepreneur, and Focus I know, I know! I really couldn’t settle on a title…so I figured the next-best solution... 

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Understanding Social Media: Is Social Media Really Social?

Social Media, Reciprocity, and Active Engagement Courtesy and Personality I am often asked how my Twitter following grew to over 25,000. How I have over 4,000 connections on LinkedIn. Those who know me ask how, across 1600 social... 

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Interview with Chris Arnold: Social Media, Twitter, and TweetPivot

Follow Up with Chris Arnold, Founder of TweetPivot Imagine the pleasure and surprise when I received an @Reply from Chris Arnold, founder and the brains behind TweetPivot first thing this morning! Chris was responding to a feature... 

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The Four Letter Word in Sales and Marketing: The P Word!

Building Your Inbound Marketing Consultancy Prospecting is a Four Letter Word Building an inbound marketing consulting business is very much like building any other kind of service-oriented business. Building a business, particularly... 

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How to Build an Inbound Marketing Firm: Sales and Outbound Marketing

Outbound Marketing to Build an Inbound Marketing Consultancy Inbound marketing, as you have no doubt heard over and over again, is primarily about developing permission, what Seth Godin calls Permission Marketing in his book... 

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Shooting Stars, Abraham Lincoln, Prayer, The Beatles, and Commitment

Inbound Marketing A through Z – A Reprise: C is for Commitment It is a funny thing about life and goals. Once you set out on a path, clearly defining your destination, it’s as if the blinders are removed and the floodgates... 

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Understanding Inbound Marketing: Learning from Outbound Marketing Methods

Applying the Lessons Learned from the Yellow Pages and other Traditional “Offline” Media There was a time when a Yellow Pages marketing position was the sales job to have in the United States; and, the competition for those... 

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The A through Z of Inbound Marketing: B is for Backbone

Building an Inbound Marketing Consultancy If A is for Attitude then B is for Backbone! In The Inbound Marketing Week in Review: What are the A, B, Cs of Inbound Marketing we spoke of the “A” letter resources, concepts,... 

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