Ultimate Internet Image
How to Succeed at Inbound Marketing: The Secrets to Prospecting Part I
Building an Inbound Marketing Consultancy… …or Social Media Management Firm Prospecting is one of the major stumbling blocks to inbound marketing consulting and social media management success. Paradoxically, prospecting...
Read more of this articleInbound Marketing Success: Are You Selling Price or Loyalty?
Are you selling price or loyalty…? When you train your customers to buy based on price, they become loyal to the price, and not loyal to you. For example, if a new giant retailer came out on the marketplace today, and...
Read more of this articlePositioning, Differentiation, and Inbound Marketing Commoditization
Positioning, Differentiation, and Homogenization The Impact on Inbound Marketing and Social Media Management! Positioning and differentiation are two of the most important concepts you will come across as an inbound marketing...
Read more of this articleHomogenization, Commoditization, and Mediocrity in Inbound Marketing
Social Media, Inbound Marketing, and The Mediocre Majority Whether you are listening to Earl Nightingale in Lead the Field, Dan Kennedy in No B.S. Business Success, or Mark Twain just being Mark Twain, there is consensus among...
Read more of this articleInternet and Inbound Marketing: How to Deal Information Overload
Protecting Your Most Valuable Marketing Resources – Time and Money Information Overload Pt II In the previous article, and the videos attached to it, we dealt with focus and entrepreneurial success characteristics. We...
Read more of this articleInternet and Inbound Marketing Success: Focus and Information Overload
Entrepreneurial Success Traits The Importance of Focus Internet and Inbound Marketing Success, the Entrepreneur, and Focus I know, I know! I really couldn’t settle on a title…so I figured the next-best solution...
Read more of this articleUnderstanding Social Media: Is Social Media Really Social?
Social Media, Reciprocity, and Active Engagement Courtesy and Personality I am often asked how my Twitter following grew to over 25,000. How I have over 4,000 connections on LinkedIn. Those who know me ask how, across 1600 social...
Read more of this articleInterview with Chris Arnold: Social Media, Twitter, and TweetPivot
Follow Up with Chris Arnold, Founder of TweetPivot Imagine the pleasure and surprise when I received an @Reply from Chris Arnold, founder and the brains behind TweetPivot first thing this morning! Chris was responding to a feature...
Read more of this articleThe Four Letter Word in Sales and Marketing: The P Word!
Building Your Inbound Marketing Consultancy Prospecting is a Four Letter Word Building an inbound marketing consulting business is very much like building any other kind of service-oriented business. Building a business, particularly...
Read more of this articleHow to Build an Inbound Marketing Firm: Sales and Outbound Marketing
Outbound Marketing to Build an Inbound Marketing Consultancy Inbound marketing, as you have no doubt heard over and over again, is primarily about developing permission, what Seth Godin calls Permission Marketing in his book...
Read more of this articleShooting Stars, Abraham Lincoln, Prayer, The Beatles, and Commitment
Inbound Marketing A through Z – A Reprise: C is for Commitment It is a funny thing about life and goals. Once you set out on a path, clearly defining your destination, it’s as if the blinders are removed and the floodgates...
Read more of this articleUnderstanding Inbound Marketing: Learning from Outbound Marketing Methods
Applying the Lessons Learned from the Yellow Pages and other Traditional “Offline” Media There was a time when a Yellow Pages marketing position was the sales job to have in the United States; and, the competition for those...
Read more of this articleThe A through Z of Inbound Marketing: B is for Backbone
Building an Inbound Marketing Consultancy If A is for Attitude then B is for Backbone! In The Inbound Marketing Week in Review: What are the A, B, Cs of Inbound Marketing we spoke of the “A” letter resources, concepts,...
Read more of this articleWhat it Takes To Be Number One by Vince Lombardi
Winning is not a sometimes thing; it’s an all the time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all the time. Winning is a habit. Unfortunately, so...
Read more of this articleUnderstanding Inbound Marketing: What Must Come Before the Blueprint?
Before the Blueprint: Building an Inbound Marketing Consulting Firm Note: After the most recent Inbound Marketing Week in Review, which was wildly popular and I thank you for that, I noticed a major issue with my Studiopress...
Read more of this articleInbound Marketing Consulting and the Central Hub Model
Inbound Marketing, the Central Hub (spot), and The Ultimate Internet Image The focus of recent blog posts here at The Ultimate Internet Image (UII) has been on the initial inbound marketing consultation and competitive assessment...
Read more of this articleInbound Marketing: Laying the Groundwork for Page One Dominance
The Initial Inbound Marketing Consultation: Discussing Inbound Marketing Strategies, AdWords, Social Media, SEO Factors, and a Secret Ingredient Whenever I meet with a prospective inbound marketing client for the first time...
Read more of this articleInbound Marketing, Internet Usage Trends, and The Digital Future Report 2010
Marketing Myopia: Inbound Marketing, Hybrid Marketing, and the Offline World While a recent blog post published on the Hubspot blog entitled Survey: 0% of Internet Users Would Pay for Twitter, written by Kip Bodnar, grabbed my...
Read more of this articleIdeas, the New Media, and the Inbound Marketing Week in Review
Monday Morning Quarterbacking and the Inbound Marketing Week in Review Many of the observations I’ve made and ideas I’ve had over the past week are still floating around in my head from last night’s post: Inbound...
Read more of this articleHow to Create an Inbound Marketing Strategy Using the New Media
Inbound Marketing A through Z: Beginning a Marketing Consultancy – Part III Once you have come to know your prospective client and have agreed to go forward, making sure you will be able to work together for some time to come,...
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